ExO Sprint – Virtual Simulation for Exponential Transformation of a Global Premium Car Manufacturer
Performing a virtual ExO Sprint to transform the business of a global premium car manufacturer
The Challenge
Autonomous driving powered by artificial intelligence and a variety of sensors, environmental concerns and the growing trend of paid services replacing ownership is or will be disrupting the actual car manufacturer business model
Apply the Exponential Organization (ExO) methodology around Massive Transformative Purpose and 11 ExO attributes to identify exponentially scalable business development opportunities
Identify ideas and develop core initiatives that respond to imminent or expected disruptions of the core business and hence sustain the current car manufacturing business
Identify ideas and develop edge initiatives that provide solutions to large scale problems to create business opportunities beyond the current business models, tapping into adjacent industries and/or new businesses, taking into account current strengths and weaknesses plus emerging exponential technologies
The Approach
Follow the ExO Sprint approach as laid out in the book “Exponential Transformation” by Franciso Palao, Michelle Lapierre and Salim Ismail, 2018
Week 1 Explore
- Explore global challenges
- Learn about exponential technologies
- Learn about disruptive startups and business models in the automotive and related industries
- Find out about new changes in the context of the global car manufacturer
- Describe the current business model
Week 2 Ideate
- Define a Massive Transformative Purpose (MTP) for the core initiatives
- Define potential core initiatives as external disruption / internal reaction pairs for this MTP
- Define multiple Massive Transformative Purposes for edge initiatives
- Define potential ExO initiatives as problem/solution pairs for each MTP
Week 3 Share
- Define key hypotheses and design experiments
- Run experiments to evaluate the ExO initiatives with real (potential) customers
Week 4 Select
- Select the most promising initiatives
- Define the business model to create a sustainable business (edge initiaves)
- Design the ExO Canvas showing usage of the 11 ExO attributes to scale the business
- Create and practice an extended elevator pitch for each of the selected initiatives
Week 5 Disrupt
- Prepare the presentation session involving external entrepreneurs, experts and investors as disruptors
- Present, gather feedback and improve the selected initiatives based on the feedback received
The Result
Research on impactors and impacts on the car manufacturer’s business plus global trends
Generated 10 different ideas for core and edge initiatives
Nearly 1.500 data points gathered via surveys and interviews
Defined 2 core initiatives enabling transition to a recurring revenue model and tapping into additional market opportunities
Defined 2 edge initiatives leveraging the car manufacturer’s current strengths and exponential technologies to develop new scalable businesses
Received disruptor feedback to improve initiatives
Received certification as ExO Sprint Coaches